At the heart of our approach is the creation of comprehensive cross-channel strategies and plans that guide our interaction with consumers along every step of their customer journey. Our decision-making process is underpinned by an extensive pool of available data, which we continuously assess and refine through the use of attribution models. We employ a range of sophisticated tools and methodologies, including network-based solutions for planning and optimization, as well as leveraging all the local software and tools that are readily available in the market for planning, monitoring, and post-campaign reporting.