29.02.2024

Ольга Соловйова

Head of Strategic Havas Media Ukraine

Marketing research methodology in 2023: why a large sample is not the main thing

The project aimed to collect data on current activities in the digital market for the third quarter of 2023. The digest contains non-standard cases that have been grouped into blocks for easy perception: examples of partnership placements, special projects, and situational marketing.

Havas Media Ukraine, RAZOM GROUP and IAB Ukraine presented Digital Cases 2023 digest

The project aimed to collect data on current activities in the digital market for the third quarter of 2023. The digest contains non-standard cases that have been grouped into blocks for easy perception: examples of partnership placements, special projects, and situational marketing.

Read more about the key trends and the most striking examples in the material at the link:

https://havas.com.ua/presentation.pdf