Havas Media, RAZOM group and IAB Ukraine present a new digest Digital Cases 2023: Ukraine in Wartime. The project aimed to collect data on current activities in the digital market.
The document contains a report for the first quarter of 2023. The authors focused on collecting only non-standard cases, which were grouped into blocks for ease of perception: partnerships, special projects, situational advertising campaigns, and ongoing advertising campaigns. More details about key trends and the most striking examples are in each block separately.