Ольга Соловйова

Head of Strategic Havas Media Ukraine

Марина Захарова

Digital Head Havas Media Ukraine

Валерій Поліщук

Digital Media Planner Havas Media Ukraine

Марина Малишева

Digital Media Planner Havas Media Ukraine

15.05.2023 Digest

Havas Media, RAZOM group and IAB Ukraine present a new digest Digital Cases 2023: Ukraine in Wartime. The project aimed to collect data on current activities in the digital market.

The document contains a report for the first quarter of 2023. The authors focused on collecting only non-standard cases, which were grouped into blocks for ease of perception: partnerships, special projects, situational advertising campaigns, and ongoing advertising campaigns. More details about key trends and the most striking examples are in each block separately.